Leaders need to hone their culture sleuthing skills…
…BP as an example of difficulty in changing (shaping) corporate culture
Mr. Tony Hayward knew there were safety problems at British Petroleum (BP) when he became CEO in 2007. And according to an in-depth article in the New York Times, he put on a ‘culture change’ hat and started altering the outward symbols of what was valued at the company (art in the corporate hdqtr’s lobby) – talking about the need to act differently and learn from mistakes (during business school speeches).
What he did not seem to do was to first put on a “culture sleuth’ hat - and dig deeper to understand the reasons for why BP had a problem with keeping safety – a number 1 priority.
…forgetting the past and moving quickly into the future is a common approach of leaders who are striving to transform their organization. What starkly stands out in this article and other commentaries is the difficulty BP had in recent years in balancing the company’s more recent ‘high risk=high gain’ strategy with maintaining ‘safety first priorities.’
From a ‘culture sleuth’ perspective, it is easy to understand why risk-taking over-rode safety concerns. ’High risk=high gain’ is the new strategic driver of the BP culture and positioned by leadership as a primary source of competitive advantage. It is always going to trump operational ‘safety first’ practices, unless balancing systems are engrained into the culture.
These balancing systems are not easy to establish and many times are learned the hard way through trial & error experience – not what traditional transformative leaders want to wait around for. Their heads are already five years into the future – not always on the nitty-gritty operational details.
Consequently what can 21st century leaders learn from BP’s experience?
- Strategic drivers in a culture are strong and can over-ride operational drivers
- Transformation of an organization requires multiple lines of focus
- eyes on the long-term prize of a new strategic direction
- attention and muscle on the operational messages and reward systems
- but, most of all the ability to listen and respond to the input of employees who are on the ground making things happen
Finally, if you do not develop a culture sleuth ability to link clues together, you may find yourself without a job, as Mr. Hayward is now facing at BP….


