Harnessing the Hustler…
I cannot help myself from writing more about the hustler instinct in the American persona and how it manifests itself in the corporate cultures of some companies. One of the clear themes in historian, Walter A. McDougall’s book, Freedom Just Around the Corner - A New American History, 1585-1828 is that “we are a country and a people with a ‘penchant for hustling’ - in both the positive and negative senses.” He talks about “how hustlers are folks who are known for getting things done, but also cut corners and cheat and above all are always in a hurry… fleeing into the future.”
You can sense that hustler persona emerge in companies today, especially those with a “win-at-all-costs” culture. When asked what it takes to be successful in these companies, the following behaviors are many times noted by employees:
- must create opportunities & exploit them
- must be aggressive, compete & take calculated risks
- do whatever it takes to get the deal done
In the more successful of these companies, there are two important values that are in place in order to harness the hustler instincts and these are:
- Achieve Results for the Good of the Customer/Public Mission
- not for industry dominance or for personal gain
- Working Together to Serve the Customer/Public Mission
It is clear from these two required values that having a focus linking the hustler instinct to something beyond personal gain or power is important. This is not an easy job and usually very much of a juggling act on the part of leadership. Their work is to set and maintain the customer/public service mission front and center at all times without sacrificing the willingness of individuals to take personal risks and create opportunities for the future.



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